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Tommy Hilfiger brings The Chainsmokers in store for pranks in new video campaign
Published on 17.10.2017
Tommy Hilfiger is bringing its online influencers offline once again to surprise fans in store. At the Tommy Hilfiger store in New York City on 5th avenue, Alex Pall and Drew Taggart from The Chainsmokers, teamed up with social media influencer and comedian F*ckJerry to play a series of pranks on shoppers. Tommy Hilfiger X The ChainsmokersThe stunt resulted in an 11-minute video that was posted and shared online. The video has been viewed over 22 000 times.In the video, the chainsmokers help customers steal clothes and try to get each other fired, while F*ckJerry feeds them lines through a hidden microphone. The US ready-to-wear label tapped The Chainsmokers as its new menswear brand ambassadors worldwide earlier this summer. The mus ...
Tommy Hilfiger and The Chainsmokers surprise shoppers
Published on 17.10.2017
Tommy Hilfiger is bringing its online influencers offline once again to surprise fans in store. At the Tommy Hilfiger store in New York City on 5th avenue, Alex Pall and Drew Taggart from The Chainsmokers, teamed up with social media influencer and comedian F*ckJerry to play a series of pranks on shoppers. Tommy Hilfiger X The ChainsmokersThe stunt resulted in an 11-minute video that was posted and shared online. The video has been viewed over 22 000 times.In the video, the chainsmokers help customers steal clothes and try to get each other fired, while f*ckJerry feeds them lines through a hidden microphone. The US ready-to-wear label tapped The Chainsmokers as its new menswear brand ambassadors worldwide earlier this summer. The mus ...
Diesel plays on CEO departure with Facebook video
Published on 06.10.2017
Sitting comfortably on chair in a blank room and facing the camera, Renzo Russo made an official announcement on Facebook. Via a short, one-minute film, the owner of Diesel, which forms part of the OTB group, isn`t looking for a future social media or community manager. No, it appears to be after a new CEO -- of a different kind.The Renzo Rosso video released on Facebook -- DieselThe video is very much tongue in cheek, however. Following the departure of CEO Alessandro Bogliolo, who left for Tiffany & Co. this summer, the Italian entrepreneur announced on Facebook that the search is on for the next "chair" executive officer; someone who must "above all, be good at sitting."In reality, it`s a social media competition that invites viewers to ...
Penningtons takes its promotion to the streets
Published on 27.09.2017
Canadian plus-size fashion retailer Penningtons took its #iwontcompromise campaignto the streets of Toronto this weekend with a flash mob. Penningtons new denim television ad, starring Akira Armstrong, CEO of Pretty BIG Movement.Teaming up with New York-based plus-size dance company Pretty BIG Movement, the two companies transformed the corner of Yonge Street and Eglinton Avenue into a dance floor and launched a flash mob in Toronto’s downtown core. The initiative comes a few weeks after the brand launched its new denim television ad, starring Akira Armstrong, CEO of Pretty BIG Movement and former Beyoncé backup dancer. Fellow plus-size brand, Addition Elle, equally owned by parent company Reitmans, is also no stranger to bold campa ...
White Milano arrives in Shanghai
Published on 24.09.2017
White Milano has invested in Shanghai and marking its inauguration on Friday, the trade fair from Milan announced its upcoming project, `Style Routes to Shanghai.`The project will see them present a selection of 56 Italian brands over the course of Shanghai Fashion week, which will take place from October 11 to 18.The founder and head of White Milano, Massimiliano Bizzi, told FashionNetwork.com: “We are now part of the official Fashion Week calendar. Thanks to an agreement with the local On Time fair, which is a bit like our equivalent, we are able to position ourselves in a space just across from the Westbund Art Centre in the Xuhui district and benefit from their visitor footfall October 13 to 15.”The project became a reality thanks t ...
Rihanna unveils first visuals of Fenty Beauty make-up line
Published on 04.09.2017
Social media is a-buzz with the latest from the beauty world, as pop star Rihanna has dropped the first visuals of the advertising campaign for her new cosmetics line Fenty Beauty By Rihanna, to the delight of her 56.2 million Instagram followers.Very little information has so far been released about the Barbados-born pop star`s beauty line, created in collaboration with Kendo, the LVMH group`s subsidiary which also works on Marc Jacobs Beauty and Kat Von D, but the ad campaign, featuring very urban and very diverse young women, isn`t short of attitude.Rihanna presented her first make-up product, a bronze lip gloss with a glistening rosy shimmer and `holographic` effects in September 2016, at the Spring/Summer 2017 catwalk show for Fenty Pu ...
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